November 7, 2016

Tips For Using Twitter To Grow Your Beauty Business

Whether you’re a YouTube makeup artist just getting her start or a spray tan diva trying to find new local clients, you need social media to help your business grow. While social media is fairly saturated with beauty brands and gurus, there’s still plenty of room for talented new voices and companies to make a splash.

Twitter is one of the most popular social media platforms for beauty brands and for good reason. It allows anyone to send short and sweet bursts to a wide audience. To help you grow your brand, here are some tips on how you can use Twitter to your advantage.

Be Unique

Yes, we know. It was eye roll-inducing when your high school guidance counselor told you to be yourself and it’s a bit cringeworthy now. Still, it’s one of the best tips for beauty businesses on Twitter. So many beauty brands, in an effort to get popular quick, just blatantly copy what they see their peers doing. Unfortunately for them, beauty buyers are savvy consumers who can see right through a copycat. This is why it’s essential to be unique and be yourself. The world already has a Michelle Phan; they don’t have a you yet.

Talk With, Not At

Do you want to turn off potential consumers? If so, be sure to talk at them instead of with them. There’s nothing more annoying to your audience than when you just fire off a million advertisement-like Tweets a day and ignore responses. When your brand is in its Twitter infancy, don’t try to act like a huge established company. Instead, start a dialogue. Reply to messages and have actual conversations. When a brand is young, the best thing you can do is to just act like a regular person who is eager to converse. The time to be so flooded with messages that you can’t reply to all of them hasn’t come yet. Treat your followers like actual people and you’ll see great results.

Share this...
Share on FacebookTweet about this on TwitterShare on Google+Pin on Pinterest

marqd-animation-banner

GET MARQ’D

Get the latest news, promotions and offers from Marque of Brands direct to your inbox.

  • This field is for validation purposes and should be left unchanged.

MARQ'D-btan-ad

More from MARQ’D

Reasons why your tan looks streaky

How to nail Instagram Stories in your salon

Beauty tricks to hide a bad night’s sleep

Why the MineTan Luxe Oils Range is a Beauty Routine Essential

Related Posts

How to nail Instagram Stories in your salon

For The Experts

Why you need a spray tan booth in your tanning business

For The Experts

Offline marketing ideas for your beauty biz

For The Experts

How to take perfect social media photos for your salon

For The Experts

Should you have a dress code in your beauty business?

For The Experts