June 30, 2017

The Salon Price list: How to create one that sells

Opening a salon is an exciting adventure that seems like a dream come true; however, actually making sure it succeeds is another matter entirely but can be made simple with some simple marketing tools. If you look around your town, you’ll quickly notice that there are plenty of other salon options. To increase your customer base, you need to take every opportunity to market your salon and prove that it is the best. Surprisingly enough, the salon price list is proving to be a powerful marketing tool that can help to boost your business! And, no, we’re not talking about lowering your prices…

Check out these four easy ways that you can transform your price list and use it as one of your greatest marketing tools.

1. Reach out to Clients with Class.
Too often, salon owners slap together a price list that is comparable to a menu at “Denny’s Grease-burgers”. Don’t be that salon owner! Remember that, when people want to visit a salon, they want to be papered and made to feel like royalty. Use your price list to convey class and elegance. Also, it’s a great idea to call it a “guide” or “menu” rather than a “price list”. Not only do these terms sound more graceful, but they will make it possible for you to be more flexible with prices.

2. Copy the Pros!
Don’t be afraid to gather price lists from other local businesses such as bridal boutiques and copy some of their techniques. Discover what’s working for business owners and what you like about their marketing. Stealing ideas happens every day in the business world and is totally acceptable.

3. Don’t Get too Fancy.
As the salon owner, you are well-versed in the jargon associated with hair and nail care – your clients aren’t. Seek to make terms simple for anyone to understand. To make sure that your price list doesn’t list services that are hard-to-understand, have someone outside of the industry proofread it and point out words they found confusing. No one is going to ask for a service if they don’t know what it means!

4. Make Pricing Work for You.
Believe it or not, it’s not how much you charge, it’s the way you charge that matters. For example, if you plan to charge around $50 for hair styling, list the price as $49; it’s only a dollar difference, but it seems much less intimating to the customer. Also, try to always round prices to the nearest dollar. No one wants to have to scramble through their purse for change and prices such as $29.95 give off a cheap, clearance feel.

By using the tips listed above, you can strive for a price list that does a lot more than simply alerts potential clients about what you charge for a service. Instead, it’s a list that will help you create a name for yourself and promote your business in a big way! Give it a try for yourself; the next time you need to print price lists, use the four tips listed above – you won’t regret it!

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