new year, new glow up ✨
have you noticed your fave b.tan self tan mousses rockin’ a new label? these besties have been around for a while now, but it’s their year to shine with a lil’ glow up. obvs it’s not justttt about the vibes, the new updates make tanning easier than ever every step…
2026 is clearly that girl!
there you glow again… headin’ to Kroger to stock up on essentials + your tanning faves 👀. update your routine for the new year with the newest addition to aisle tan! there you glow is an ultra-hydrating gradual tan…
get your sparkle on with the NEW glow your own way shimmer
make that whole bod shimmer with our newest addition to the viral glow your own way fam. the rinse-free, transfer-resistant, clear self tan gel you…
the 411 on clear tanning from the ones who made it go viral 😏
clear tanning has been alllllll the craze lately with our b.tanners, and we totally understand the hype (DUH we made them)! you may have seen…
b.fresh lip serums now at Walmart!!!
the Walmart b.fam just keeps on growing with b.fresh lip serums now freshly available in stores and online at Walmart!! at b.fresh, we believe skincare…
b.fresh AF at Walmart!
why just b.fresh, when you can b.fressssh AF?! you can now easily stock up on your bodycare faves with the #bfresh body washes + deodorants…
b.est of 2022
2022 was a BIG year in b.land. Both b.tan and b.fresh took off with viral products, new ranges, collaborations, and expanding into new retailers. let’s…
2021 holiday gift guide
Holiday gift shopping? Don’t worry, we’ve got you 😉 here are our top gifts + stocking stuffers for every tan fanatic in your life. top…


