Selling Retail Products Inside Your Salon
Selling and purchasing merchandise from within a beauty salon can be beneficial for both the owner and the clients. As the trusted beautician of your clients, you’re in a trusted position to be able to provide needed advice and suggestions that are specific to the client you’re getting to know in the salon. Salon owners can advise clients about these products and then provide them as well. This keeps you as the number one beauty source for your client and increases your own revenue.
Picking a Product
Picking the right product to sell can be a difficult choice. There are many different brands to choose from, and some will offer you greater benefits than others. However, you must keep in mind that the product you sell represents your salon. If you sell a lower quality good or one you would never use, you may end up losing loyal customers. One of the best ways to pick the perfect merchandise is to go with brands you love and regularly use in your salon. You can even use this as a selling point that you are trying to provide customers with the same salon look at home, for example offering a client a self tan foam of the same formula you would usually spray them with on weeks they can’t come in. This can help to increase your sales and overall customer satisfaction.
While it’s good to pick products that are beneficial to your customers, you should avoid choosing cosmetics that will not increase your profits. After all, you are running a business, and increased profits will allow for a better salon for your patrons. Picking products from trusted brands will enable you to get the maximum revenue, and you will have peace of mind passing them on to your customers. Don’t ever buy knockoff or expired goods for less as this could seriously harm your reputation.
Once you have chosen the right product, you must market it in your salon so that clients are drawn to it. If you are using a particular product on a customer, let them know that it is available for purchase in your salon and make sure you let them know what the benefits are of them taking it home with them.
Another great sales tactic is to set up eye-catching displays in prominent places inside your salon. One of the best places for a colorful display is near the cash counter. While customers are waiting to pay they will have a significant amount of time to explore the merchandise available at your shop.
Word of mouth is also essential, and most women will purchase the cosmetics their beautician recommends.
All in all, selling retail products within your salon is a great way to increase your profits and further engage customers in your business by becoming their number one source!