May 19, 2015

Salon Business Tips For Attracting Customers In Winter

Many mobile tanning businesses and salons experience a decrease in business during the winter months. The demand for spray tan declines greatly during the winter months. Fortunately, there are many ways that you can increase your business during the winter months. Below is a list of tips that will help you boost your business:

Get Online

Many people today are going online to look for salons and mobile tanning businesses. That is why it is important to have a website and pages on social networking sites. Make sure you update your website and social media pages on a regular basis. While this can be time-consuming, it is one of the best things you can do to promote your business. Updating your social media pages and website also allows you to stay in contact with your previous clients.

Create Special Winter Promotions

People are more likely to choose a business if it has great deals on its services. You can boost your business significantly by having winter promotions. For example, you can have mid-week specials. Or tap into local events or occasions and advertise deals around this time around where clients may be more likely to want a spray tan for a special event. You can also give clients a free service after they have visited the salon a certain number of times. Great promotions encourage your clients to keep coming back. Loyalty programs are becoming increasingly popular because they have a very high success rate.

Provide Great Service

There are many benefits you can reap from consistently providing great service to your clients. Not only will people keep coming back to your business, but it will also help attract new customers. If your current customers are happy with the service that they get, then they are likely to recommend the salon to their family members and friends.

Remind Your Clients About Their Appointment

Sometimes, clients forget that they have an appointment. That is why it is a good idea to remind your clients of their appointment the day before. You can call them, send them a text message or email. Clients are much more likely to show up to their appointment if you remind them.

Drop Flyers

Promotion is one of the keys to getting people to come to your business. You can easily promote your business with flyers. You should put the flyers in various places throughout your area. This will help get the word out about your business. Make sure you advertise the specials that you have at your salon or mobile tanning business on the flyer.

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