May 9, 2023

MineTan is 10 Years Old!

It’s our birthday!! How has it been 10 years already?! Over the past decade, MineTan has grown from humble beginnings to becoming a leader in the sunless tanning industry. Let’s take a trip down memory lane and relish in the growth of the brand that is Mine! 

 

How MineTan Began

10 years ago, Kirstie Kirkham founded MineTan after spotting a serious gap in the market: the need for a safer, healthier alternative to sun tanning. Unable to find the perfect product to meet her own needs, she set out to make her own self tan that was all hers, or should we say “Mine”?! These first batches were all poured, packed and posted straight from Kirstie’s own garage at the time.

MineTan started as a Professional brand, with Pro Spray Mists being the first products produced. The first formula ever created was the now Olive Pro Spray Mist, originally dubbed as the Original Pro Spray Mist. With this, MineTan became the world’s first 1 Hour Express Formula with no orange tones and a touch-dry, zero-transfer finish, completely revolutionary to the industry at the time. 

Then, Kirstie enriched the formula with moisturising antioxidants, oils and other skin loving ingredients that make up MineTan’s skin-first tanning approach, a monumental pillar of the brand. This helps to deliver real skin care benefits to simultaneously treat the skin while tanning. It’s from these beginnings that MineTan has grown into a global leader in sunless tan innovation and become where cosmetics and skincare meet tanning. 

Brand Transitions

Although MineTan quickly gained popularity within the Spray Tan industry, Kirstie again saw an opportunity to expand the range to encompass home tanners. She decided to transform the spray tan pro-loved formulas into a range of self tan foams as well so at home tanners could use MineTan’s salon quality formulas at home! This expansion significantly impacted the overall success of the MineTan brand. 

Continuing to innovate and disrupt the market, Kirstie extended (and continues to extend!) the range to be just as unique as each individual customer using it. One shade does not fit all, and tanning is so much more than light, medium, and dark. With MineTan, you can customize your bronze glow based on your unique skin type, tone, and desired skin finish!

Now, MineTan offers even more products than Pro Spray Mists and Foams. The skin-first tanning approach that has been a basis of the tanning brand since its inception has naturally expanded into skincare products as well. MineTan now provides tan serums, drops, lotions and mists to give customers options as to how they prefer to achieve their bronze. Additionally, the professionalism of the brand remains at its core with Professional Spray Tan Equipment and supplies being a key contributor to MineTan’s success this past decade.

Industry Innovation

MineTan is an industry innovator at its roots. Our game-changing line of Color Correcting tans are where it all began. We were the first sunless tanning company to target specific skin tones and concerns to help our customers get the best, most natural looking self tan results possible. 

Additionally, we created the Bronze Babe Home Spray Tan Machine to bring that salon quality spray tan experience to the at home tanner. Now, babes can spray tan themselves with this handy little device all in the comfort of their own homes!  

We revolutionized the sunless tanning industry further with the Tanning Treatments Range. We created the world’s first Coconut Water base tan to not only provide an ultra good smelling self tanning experience, but to also deliver unparalleled hydration to the skin. Our sweat resistant Workout Ready Tan also changed the tanning game with its no-streak, long lasting, super dark tan result. 

 

10 Years Later… 

Now, 10 years later, our fast-acting, natural-looking formulas are shared with millions of tan lovers across the globe. Thanks to all of our Bronzed Babes for your continued support this past decade – There would be no “Mine” without YOU! 💕

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MineTan Bronze Babe Home Spray Tan Kit

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