How Athleisure is Taking Over Beauty & Tanning
The active lifestyle trend, also known as ALT-living, is taking over in 2017. More and more people are becoming health-conscious, paying closer attention to the food they eat and putting a strong emphasis on working out and looking good! So, it’s no wonder this trend has taken over both the fashion and beauty worlds.
What Does Athleisure Mean?
Athleisure (athletic-leisure) is hitting the fashion scene and striking a chord with women around the world. It is based on the idea that exercise clothes can be more than functional, they can also be fashionable! Athleisure clothing is suitable for wearing while exercising, whether lifting weights at the gym or attending your favorite yoga and cycling classes, but can also be worn in day-to-day life. Wearing yoga pants to grab coffee or hit the mall is nothing new, but athleisure expands on this by adding a larger variety of typically exercise-friendly clothing that women can wear for comfort and fashion while running errands or meeting friends for brunch.
Athleisure and Beauty
These days, athleisure is not limited to clothing, it has extended its reach into everything beauty. Women want to look good working out without risking their beauty products sweating off. Often people choose to go without makeup at all when they know they will be exercising and sweating, but that is no longer necessary. With the insurgence of the ALT-living trend, beauty brands have started to come out with solutions to that problem.
MineTan’s Fitness Tans are all about the fitness buffs. Look good and accelerate your physique with ingredients such as caffeine and guarana to firm and slim your body alongside all your hard gym work. Caffeine and Guarana work together to stimulate blood flow to problem areas, firming & slimming, while the 100% natural DHA gives you a sweat proof tan.
Intended to be the day-to-day tan that will complement the hard work you already put into your body, trusted by fitness and lifestyle coach Alicia Gowens (read her trial here!). With a unique all natural complex that allows perspiration to pass through the tan instead of taking the tan off, your beauty regime doesn’t need to be sacrificed for the sake of a good workout sesh!