b.est of 2022

2022 was a BIG year in b.land. Both b.tan and b.fresh took off with viral products, new ranges, collaborations, and expanding into new retailers. let’s take a look back at all the fun things that happened in 2022.

#TikTokMadeMeBuyIt  

@btan.rocks shined on TikTok this past year, from our videos getting close to 100k+ views to influencer partnerships having 8M views to honest customer views with 2M views on how much they recommend our products. let’s take a deeper look at our most viral product from each brand.

b.tan‘s glow your own way self-tan gel is the first of its kind on the market. a clear, rinse-free, gel-based formula that allows users to apply + glow about their day while developing a golden tan. also enriched with hyaluronic acid + vitamin c to moisturize skin.

b.fresh’s lit from within illuminating body serum has everything your skin thirsts for, from hyaluronic acid to vitamin c and more. it helps to reduce pigmentation + dark spots while brightening + illuminating skin.

new ways to b.fresh

this year b.fresh was thrilled to help save lips everywhere with our new lip serums! by providing five new lip serums that each target different concerns, we were able to help lips all ‘round the world stay fresh. check out our lip serums below and find out which is right for you! 

• 💏 never been kissed – exfoliating lip serum with vitamin c 
• 💋 gimme some lip – hydrating lip serum with jojoba oil
• 😗 got that pillow pout – overnight lip serum with shea + murumuru butter 
• 😘 gotta plump it up – plumping lip serum with hyaluronic acid
• ❄️ bye bye burn – cooling lip serum with chamomile oils 

our b.tanners 

we had incredible partnerships with some of the most talented gen Z content creators across Tiktok, Instagram and YouTube. b.tanners showed off their fave new products, their self tan or body care routines or their honest reviews of the product ranges. let’s take a peek at some…

@jennapalek @btan.rocks clear gel is a ✔️ from me!!!! You can buy it at @Ulta Beauty ♬ original sound – Jenna Palek

@thickk_tok Please dont mind my cute bedhead 🦹🏻‍♀️ I finally got my hands on some Glow Your Own Way by B.Tan! Lets see if its worth the hype! 🤗 #btan #glowyourownway #selftanner #selftannerreview #btanreview #caspertheghost ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

@loganraehill The #bfresh body serums by @btan.rocks are a lifesaver during colder months! They have a serum for any of your concerns, my favorite is the Smooth AF serum to keep my skin soft and improve my skin’s texture. They are super affordable and available at @Walmart! #getfresh #bfreshatWalmart ♬ original sound – Logan Hill

@baileyjohnsonnnn this glow 😍 definitely add Lit From Within to your cart on your next target run! @target @btan.rocks #bfresh #targetxbfresh ♬ Sunroof – Nicky Youre & dazy

retail launches:

it’s never been easier to get your (tan) mitts on b.tan + b.fresh now that we’re in so many of your fave retailers across the globe. we’ve launched in a heap of new stores this year and the list just keeps growing… check out where you can buy us here.

thank you for your endless support, and we can’t wait to see what the next 365 days hold for the b.land as we continue to grow and bring you more products to help you feel b.eautiful all year round!!