The best way to increase your personal bottom line is to offer add-on services to your clients, but how do you do it in a way that’s not obvious or pushy and will actually benefit your clients? The first thing you should do is examine your perspective. Your customers are coming to you for expertise and advice on how to look their best, so try to see your recommendation as helpful guidance as opposed to a sales pitch. Simply reframing your state of mind will make suggesting add-on services much easier!
Make Logical Suggestions
Think of services that logically go together. You wouldn’t necessarily suggest supplementing a spray tan session with a cut and color, but you might suggest they purchase some salon retail products from you so that your customers can keep up their glowing tans at home. This product is an awesome upsell because your client will be admiring their sexy new spray tan and immediately be thinking about how to keep it up between sessions while still relying on what you can offer them from your salon.
For clients looking for a deeper tan, why not offer extra coats for an extra small amount of money or offer packages for weddings, formals etc.
Play To Their Needs And Concerns
Clients are always looking for answers to their specific little needs. Whether someone wants an ultra dark tan or a hydrating tan or whether someone is just getting a tan for their ordinary week ahead or a tan for a huge event, there’s always room for add-ons to meet the specific needs of your clients. Offering add-ons like extra coats for a deeper colour or mixing different bases and solutions to meet their specific needs, such as a hydrate base for extra hydration for sensitive skin types.
Make It Easy For Them
Offering packages is a great idea for extra profit and keeping clients coming back to you for all of their beauty needs. Why not offer bridal packages that include the spray tans for the whole party as well as hair and makeup? If clients can come to you to meet more than one need, the benefits are huge for them as well as yourself.
By thinking strategically and acting as an advisor to your valuable customers, you’ll be able to increase your bottom line substantially. Simply think of what you’d want. Sell products that make sense, offer upgrades to loyal clients and new clients looking for a specific tanning experience and brainstorm some smart pairings.
An added benefit is that your clients will appreciate the fact that you put a lot of thought into their overall experience. You’ll likely see a huge uptick in word of mouth business and enjoy more return customers as a result.
