Who are the most influential beauty bloggers?

There’s nothing quite like feeling great about the way you look. Beauty experts know this, and that’s why they devote so much time and energy to developing the skills necessary to help clients optimize their aesthetic appeal. In today’s world, blogging has emerged as an incredibly innovative, effective way for beauty experts to share their aesthetic knowledge with online audiences. If you’re trying to learn more about the world of cosmetics and skin care so you can make your beauty business more successful, now is the time to learn which beauty bloggers have been the most influential and trend-setting. Here are our top 5:

1. Zoe Suggs

With nearly 12 million people subscribed to her YouTube channel, Zoe Suggs has become a big hit in the beauty world. Zoella began vlogging in 2009, and her video blogs covered topics such as fashion, beauty, and lifestyle. In addition to maintaining a dynamic social presence, Zoella is also the author of three bestsellers. This includes her record-breaking book Girl Online.

2. Michelle Phan

With millions of followers who rave about her beauty videos, Michelle Phan has emerged as one of the most influential beauty bloggers of the year. Phan’s rise to fame has led to her partnering with L’Oreal to develop a line of cosmetic products. She has also released a book entitled Make Up: Your Guide to Beauty, Style and Success – Online and Off. Additionally, Phan has developed an incredibly popular beauty subscription service entitled Ipsy.

3. Huda Kattan

Huda Kattan has developed one of the top blogs within the Middle East. As a Hollywood-trained beauty consultant and makeup artist, Kattan now manages a beauty empire which includes false lashes. The lashes can be purchased in vending machines and feature Kattan’s face on the side. Also note that Kattan’s cosmetic line can be found in Sephora.

4. Nikkie de Jager

Nikkie de Jager is a YouTube beauty expert who attained international acclaim due to her undeniable talent and deep passion for cosmetics. She’s most well-known for her The Power of Makeup video. In the video, de Jager talked about ending the shame and stigma surrounding the use of cosmetics. The feedback she received from voicing her opinions was the inspiration for a five-piece collection which she developed with the cosmetic experts of Too Faced.

5. Shannon Harris

Shannon Harris began her vlog in 2009. As a New Zealand native, she was inspired to become actively involved in the beauty sector after noting that no one within the Southern Hemisphere was contributing to the international beauty industry. At this time, Harris has nearly 3 million subscribers. She has also developed her own line of lashes and brushes called xoBeauty.

Optimize Your Beauty Skills Today!

If you want your next beauty campaign to be as successful as possible, now is the time to focus in on implementing strategies and tips which ensure that you maintain an inventive approach to the work you do. Utilize the information and links offered above so you can gain access to innovative cosmetic techniques that will help make your next campaign incredibly cutting edge and competitive!