{"id":1201,"date":"2016-11-24T09:00:10","date_gmt":"2016-11-24T09:00:10","guid":{"rendered":"http:\/\/taneasyprotools.com\/?p=1201"},"modified":"2017-05-10T11:29:26","modified_gmt":"2017-05-10T00:29:26","slug":"the-dos-and-dont-of-promoting-your-beauty-business-on-yelp","status":"publish","type":"post","link":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/the-dos-and-dont-of-promoting-your-beauty-business-on-yelp\/","title":{"rendered":"The Dos and Don&#8217;t of Promoting Your Beauty Business on Yelp"},"content":{"rendered":"<p>So you want to get positive Yelp reviews for your beauty business? Unfortunately, there&#8217;s no secret trick to having a perfect Yelp score. However, if you keep in mind these dos and don&#8217;ts, you&#8217;ll have a better chance of improving the visibility of your business with Yelp.<\/p>\n<h3><strong>DO: Encourage Reviews With Incentives<\/strong><\/h3>\n<p>Some people believe that it&#8217;s immoral to solicit Yelp reviews. That&#8217;s <i>sort of<\/i> true. It&#8217;s wrong to solicit good reviews and can actually be a violation of FCC laws. However, if you encourage your guests to post reviews in exchange for a discount, never specifying that the review must be positive, you&#8217;re in the legal and moral clear. Most customers leave a nice review when they&#8217;re getting something in return for it.<\/p>\n<h3><strong>DON&#8217;T: Be Cringeworthy In Response To Bad Reviews<\/strong><\/h3>\n<p>The internet is <i>full<\/i> of screenshots of angry business owners freaking out because someone left them a bad Yelp review. It&#8217;s extremely cringeworthy, so don&#8217;t do it. The only time you should reply to bad reviews is with an offer to try to correct whatever grievance the customer had.<\/p>\n<h3><strong>DO: Keep Track Of Yelp<\/strong><\/h3>\n<p>Just because Yelp isn&#8217;t a platform like Facebook that you can control doesn&#8217;t mean that you shouldn&#8217;t keep an eye on it. Periodically check in on your Yelp page to see where your average is. If customers have a pattern of complaining about the same thing over and over again, it might be time to make some changes.<\/p>\n<h3><strong>DON&#8217;T: Take It Personally<\/strong><\/h3>\n<p>Here&#8217;s a big industry secret: Some people are jerks who are impossible to satisfy. Some of these jerks are on Yelp. Don&#8217;t sweat it! There are some people who you would <i>never<\/i> have been able to please, trust us. When it comes to negative reviews, focus on the ones that have legitimate grievances that you can actually remedy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you want to get positive Yelp reviews for your beauty business? Unfortunately, there&#8217;s no secret trick to having a perfect Yelp score. However, if&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[77],"acf":[],"_links":{"self":[{"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/posts\/1201"}],"collection":[{"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/comments?post=1201"}],"version-history":[{"count":2,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/posts\/1201\/revisions"}],"predecessor-version":[{"id":4981,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/posts\/1201\/revisions\/4981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/media\/4991"}],"wp:attachment":[{"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/media?parent=1201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/categories?post=1201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minetanbodyskin.com\/marqd-beauty-blog\/wp-json\/wp\/v2\/tags?post=1201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}