#INSTABEAUTY Success Story
Emmaatan is owned by Emma Patissier Alm and has been around for two and half years, in Stockholm, Sweden. They offer spray tan treatments and offer tanning products for professionals and private use on our website.
We talk to Emma about how she is leading the beauty industry in Europe and the world, via Instagram, YouTube and other online channels.
How do you use social media and digital marketing to promote your business and drive sales?
For me marketing is the number one key. I have built my business primarily through participating in a lot of events and promoting my business through collaborations. Also, tanning products can be challenging to sell without seeing the end result, so updating my Instagram with pictures has always been a priority.
You have around 20K followers on Instagram, how have you built your social media following to date?
I have been working with bloggers, YouTubers and artists over the past two years and these collaborations are the perfect way to get seen.
Your Instagram feed is amazing, how do you get clients involved in your content creation?
Clients love to be involved, I love getting them involved in what I love to do – spray tanning. I put on contests and stuff like that to make them feel like it’s fun as well.
What are your tips for taking the best “tan line”/before and after photos?
The perfect thong is of course a must. And also the light!
What are your top tips for other salon owners looking to use Instagram to promote their business?
I would definitely recommend taking professional pictures to be able to see the tan as clearly as possible. It makes clients feel included, as part of your business and brand, and encourages them to upload their pics and enter our competitions. Collaborations with bloggers or artists, will also give you bigger reach and awareness, all which helps your business grow faster.