May 13, 2017

#INSTABEAUTY Success Story

Emmaatan is owned by Emma Patissier Alm and has been around for two and half years, in Stockholm, Sweden. They offer spray tan treatments and offer tanning products for professionals and private use on our website.

We talk to Emma about how she is leading the beauty industry in Europe and the world, via Instagram, YouTube and other online channels.

How do you use social media and digital marketing to promote your business and drive sales?

For me marketing is the number one key. I have built my business primarily through participating in a lot of events and promoting my business through collaborations. Also, tanning products can be challenging to sell without seeing the end result, so updating my Instagram with pictures has always been a priority.

You have around 20K followers on Instagram, how have you built your social media following to date?

I have been working with bloggers, YouTubers and artists over the past two years and these collaborations are the perfect way to get seen.

Emmaatan-phone
Your Instagram feed is amazing, how do you get clients involved in your content creation?

Clients love to be involved, I love getting them involved in what I love to do – spray tanning. I put on contests and stuff like that to make them feel like it’s fun as well.

What are your tips for taking the best “tan line”/before and after photos?

The perfect thong is of course a must. And also the light!

What are your top tips for other salon owners looking to use Instagram to promote their business?

I would definitely recommend taking professional pictures to be able to see the tan as clearly as possible. It makes clients feel included, as part of your business and brand, and encourages them to upload their pics and enter our competitions. Collaborations with bloggers or artists, will also give you bigger reach and awareness, all which helps your business grow faster.

Share this...
Share on FacebookTweet about this on TwitterShare on Google+Pin on Pinterest

marqd-animation-banner

GET MARQ’D

Get the latest news, promotions and offers from Marque of Brands direct to your inbox.

  • This field is for validation purposes and should be left unchanged.

MARQ'D-btan-ad

More from MARQ’D

How to avoid self tan clogging your pores

Non-vegan beauty ingredients to dodge

Choosing right spray tan solution for your client

Booty beauty: move over skin care… it’s time for butt care

Related Posts

Choosing right spray tan solution for your client

For The Experts

How to nail Instagram Stories in your salon

For The Experts

Why you need a spray tan booth in your tanning business

For The Experts

Offline marketing ideas for your beauty biz

For The Experts

How to take perfect social media photos for your salon

For The Experts